How I Made $72,000 in Two Weekends Selling High-Ticket Offers on YouTube (Step-by-Step Guide!)

Imagine turning your YouTube channel into a revenue machine that earns $72,000 in just two weekends. It sounds like a dream, right? Well, that’s e

Imagine turning your YouTube channel into a revenue machine that earns $72,000 in just two weekends. It sounds like a dream, right? Well, that’s exactly what I accomplished—and I’m here to share the step-by-step strategy that made it possible. Whether you’re a content creator, coach, or entrepreneur, this guide will break down the exact process I used to sell a high-ticket program to my audience and double my previous income as an adjunct professor.

Ready to learn how I did it? Let’s dive in!

1. The Power of Mindset: No Plan B

Before I even talk numbers, let’s start with the foundation of my success: mindset. When I decided to make YouTube my primary income source, I committed fully. I didn’t have a fallback plan. My philosophy was simple: Plan A (YouTube) had to work because Plan B didn’t exist.

This unwavering commitment helped me push through challenges, exhaustion, and doubt. If you’re serious about growing your YouTube income, you need to go all in.

Key Takeaway: Treat your YouTube channel like a business. Commit fully, and don’t leave yourself an easy exit.

2. Building Trust Through Free Value

People don’t buy from strangers—they buy from those they trust. For months before offering my high-ticket program, I focused on providing immense value for free.

Here’s how:

YouTube Content: I created videos that solved my audience’s problems, shared tips, and provided actionable advice.
Free Membership: I launched a free community where viewers could access additional resources and connect with me directly.

When people see results from your free content, they start to wonder: If this is what they give for free, what will I get if I pay?

Key Takeaway: Build a reputation for delivering value. Trust is your most powerful sales tool.

3. Identifying the High-Ticket Offer

To scale my income, I needed a high-ticket product that aligned with my audience’s needs. After consulting with a YouTube coach, I decided to create a personalized 6-month coaching program.

Why this worked:

It addressed my audience’s biggest pain point: growing their YouTube channels.
It was tailored to each participant’s unique situation, making it more appealing than generic courses.
It positioned me as a trusted mentor, not just a content creator.

Key Takeaway: Understand your audience’s pain points and create a high-ticket solution that directly addresses their needs.

4. The Application Process

Instead of simply announcing the program and taking the first buyers, I implemented a selective application process. This served two purposes:

It filtered out unmotivated participants who wouldn’t benefit from the program.
It made the program feel exclusive and desirable.

How I Did It:

Created a Google Form with questions like:
- What’s your current YouTube income?
- What are your biggest challenges?
- On a scale of 1-10, how committed are you?
Personally reviewed all 250 applications and selected 40 of the most motivated candidates.

Hollywood’s Elite Pay This Doctor $25,000 to Unlock Their Next-Level Success!

Key Takeaway: Use an application process to attract serious participants and build exclusivity around your offer.

5. Personalized Video Invitations

One game-changing strategy I used was sending personalized video invitations to the top 40 applicants.

Why This Worked:

It made participants feel special and valued.
It showcased my dedication and work ethic even before they joined the program.
It increased the likelihood of them booking a call with me.

Each video was short (around 1 minute) but customized to the individual’s application. This effort led to a higher conversion rate for my calls.

Key Takeaway: Personal touches go a long way. Stand out by showing genuine effort and interest in your audience.

6. Conducting Sales Calls

The next step was booking and conducting sales calls. These weren’t traditional high-pressure sales calls; instead, I approached them as conversations to assess fit and offer value.

My Approach:

Listen First: I let participants share their goals and struggles.
Assess Fit: If I genuinely believed I could help, I explained how the program worked.
No Pressure: I made it clear that they were free to decide without obligation.

Out of 40 calls, 25 people showed up, and 12 signed up for the program in the first round.

Key Takeaway: Approach sales calls with sincerity. Focus on helping, not just selling.

7. Scaling the Strategy

Once I hit my initial goal of 10 participants, my coach encouraged me to scale further. Despite my initial hesitation, I doubled down and conducted a second round of outreach, bringing in an additional 10 participants.

By the end of the process, I had 22 participants enrolled in my program, generating $72,000 in sales.

8. Offering Flexible Payment Plans

To make the program accessible, I offered payment plans. This allowed participants to pay in monthly installments instead of a lump sum, which made the high-ticket price more manageable.

While I didn’t have $72,000 in my bank account immediately, the recurring payments ensured a steady income stream over the next year.

Key Takeaway: Offer payment plans to increase affordability and attract more buyers.

9. Tools and Resources I Used

Here’s a list of tools that made the process smoother:

Google Forms: For the application process.
Calendly: For scheduling calls.
Loom: For recording personalized video invitations.
PayPal: For handling payments.

10. Lessons Learned

Reflecting on this experience, here are the biggest lessons I learned:

Don’t Settle: When you reach your initial goal, push further.
Embrace the Work: High-ticket sales require effort, but the payoff is worth it.
Know Your Worth: Charge what you’re worth to attract serious clients.

Conclusion
Making $72,000 in two weekends wasn’t just about luck—it was the result of months of preparation, providing value, and executing a well-thought-out strategy. If I can do this as a 45-year-old mom of three with no prior YouTube experience, so can you.

Ready to take your YouTube channel to the next level? Start providing value, build trust, and don’t be afraid to dream big.